Free Checklist • 3-minute self-assessment

The Brand Merchandising Checklist

Most organizations buy swag. Very few monetize it. Use this checklist to find out whether your merch program is a cost center, a marketing tool, or a revenue channel, and what to fix next.

Revenue & Fundraising — tiered products, limited drops, donor integration
Brand Control — guidelines, quality standards, approved departments & partners
Systems — centralized store, standardized ordering, curated vendors
Measurement — track ROI beyond cost: culture, loyalty, visibility

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